Welcome to The Wagamama Diaries!
The Wagamama Diaries is a lifestyle and beauty blog founded by Tokyo-based content creator Teni Wada. Featured in The Guardian, BBC 100 Women, The Japan Times, and AJET CONNECT. Founder of lifestyle and beauty brand, [EDO BEAUTY LAB].
A resident of Japan for nearly 20 years, I am a former kindergarten teacher with a background in fashion retail. In fact, it was a chance encounter with a Japanese fashion subculture known as “gyaru” that led me to Japan.
Along the way, I became a mother. Soon after, blogging became a creative outlet for me to connect with other international mothers while exploring the exciting world of Japanese beauty products, or J-beauty.
My motto is “self-care through skincare,” with an emphasis on prevention and as a means of ritualized healing. Daily self-care sessions are my way of finding calm in the chaos of motherhood.
What I Do
I create engaging content that connects my audience with domestic and international brands. I’ve worked with amazing clients such as American Express, Coca Cola Japan, Dove, iHerb, TeamLab Planets, Namco, Sheraton Hotel, and Universal Music Japan, to name a few.
My client list also includes Japanese beauty brands, and in a rather curious turn of events, I also assist Korean beauty brands looking to boost their position in the Japanese market.
In summer 2021, I founded [EDO BEAUTY LAB], a lifestyle and green beauty brand with our own line of natural skincare products and artisanal goods, all handmade in Edogawa City, Tokyo, Japan. Our signature exfoliating Green Radiance Clay Mask uses locally grown Komatsuna (Japanese mustard greens).
Top Posts in The Wagamama Diaries
The Wagamama Diaries consistently ranks high in Google searches for topics related to motherhood in Japan and Japanese beauty products. Take a look at my top 10 posts to date:
Honorable Mention: Japanese Products That I Use On My Natural Hair
I am also available for social media marketing and blogging consultations. Book a session with me to discuss WordPress, blog setup, content writing, SEO optimization, monetization, marketing, and more!