Welcome to The Wagamama Diaries!
The Wagamama Diaries is a lifestyle and beauty blog founded by Tokyo-based content creator and entrepreneur Teni Wada.
A resident of Japan for nearly 20 years, I am a former kindergarten teacher with a background in fashion retail. In fact, it was a chance encounter with a Japanese fashion subculture known as “gyaru” that led me to Japan.
Along the way, I became a mother. Soon after, blogging became a creative outlet for me to connect with other international mothers while exploring the exciting world of Japanese beauty products, or J-beauty.
My motto is “self-care through skincare,” with an emphasis on prevention and as a means of ritualized healing. Daily self-care sessions are my way of finding calm in the chaos of motherhood.
What I Do
I create engaging content that connects my audience with domestic and international brands. I’ve worked with amazing clients like American Express, Coca Cola Japan, Dove, iHerb, TeamLab Planets, Namco, Sheraton Hotel, and Universal Music Japan, to name a few.
I also work with Japanese beauty brands, and also assist Korean beauty brands looking to boost their position in the Japanese market.
My most recent endeavor, [EDO BEAUTY LAB], is a sustainable green beauty brand that uses the Japanese superfood komatsuna.
The goal is to share the natural beauty of Tokyo’s Edogawa City throughout Japan and to a global audience of J-beauty fans.
Top Posts in The Wagamama Diaries
The Wagamama Diaries consistently ranks high in Google searches for topics related to motherhood in Japan and Japanese beauty products. Take a look at my top 10 posts to date:
Honorable Mention: Japanese Products That I Use On My Natural Hair
To get in touch with me regarding collaborations or inquiries, please use the contact form.
I am also available for social media marketing and blogging consultations. Book a session with me to discuss WordPress, blog setup, content writing, SEO optimization, monetization, marketing, and more!