Japanese Beauty & Skincare - Shopping in Japan

Pixi Beauty, The Expat’s Alternative to Japanese Beauty Products

Ever found yourself wandering through endless mazes of beauty aisles in Japan, wide-eyed at the plethora of Japanese makeup and skincare products…only to realize your wallet might not share your enthusiasm?

Fear not, because I’ve stumbled upon a treasure trove that won’t have your bank account giving you the silent treatment. Enter Pixi Beauty, the expat’s alternative to Japanese beauty products. 

What’s more, Pixi Beauty is cruelty-free, vegan, and as accessible as kombini snacks thanks to iHerb!

Pixi Beauty, The Expat’s Alternative to Japanese Beauty Products

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The Pixi Prowess: A Primer on Perfection


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Founded by Petra Strand, a makeup artist with over 20 years of experience, Pixi Beauty is a London-based brand that has carved out a cozy little niche for itself in the vast world of beauty. 

The Pixi Beauty Philosophy is all about youthful, fresh-looking skin. All products are infused with botanicals and beneficial ingredients, aiming to awaken the complexion and bring out your natural beauty. 

Whether you’re looking for subtle lip color, defined lashes, or luminous skin, Pixi has you covered!

Teni’s Pixi Favorites

Pixi Beauty, The Expat’s Alternative to Japanese Beauty Products

Let’s start off the expat’s guide to Pixy Beauty by introducing a few of my personal favorites!

What I love about Pixi Beauty is its diverse range of products designed to enhance natural beauty with effortless application and long-lasting results.

Their products manage to bridge that gap between drugstore and high-end. Basically, making you feel like you’re getting a luxury experience without having to resort to living off instant noodles for a week.  

Glow Tonic


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This award-winning exfoliating toner is a game-changer. It’s formulated with 5% Glycolic Acid to gently remove dead skin cells, leaving behind a radiant complexion that’s ready to take on the world (or just the morning commute).

Try it! Available on iHerb

Eye Effects Shadow Palette

Pixi Eye Effects Shadow Palette features a range of coordinated eyeshadows for creating versatile looks. The palette includes a mix of matte, shimmer, and metallic shades for endless possibilities. Formulated with nourishing ingredients like vitamin E for smooth application and long-lasting wear.

Try it! Available on iHerb

On-the-Glow Blush

This travel-friendly blush is like the first bloom of sakura – subtle, beautiful, and a herald of good things to come. It adds just the right amount of color to make you look alive. (Even if you’ve been up all night binge watching Shogun!)

Try it! Available on iHerb

LipGlow Tinted Lip Balm

Pixi Tinted Brilliance Balm offers a sheer wash of color with a moisturizing formula. It’s infused with shea butter and jojoba oil for silky soft, kissable, hydrated lips. Pixi Tinted Brilliance Balm comes in various shades to suit different preferences and skin tones.

Try it! Available on iHerb

Lash Booster Mascara

Pixi Lash Booster Mascara is designed to enhance and lengthen lashes for a fuller appearance. Contains vitamin E and bamboo extract to nourish and strengthen lashes. The formula is smudge-proof and long-lasting, perfect for all-day wear.

Try it! Available on iHerb

CC Crayon

The Pixi Correction Concentrate (CC) Crayon offers targeted color correction to conceal imperfections. Available in various shades to address different skin concerns like dark circles, redness, and dullness.Easy-to-use crayon format allows for precise application and blending.

Try it! Available on iHerb

Pixi Beauty Vitamin-C Collection

Pixi Beauty, The Expat’s Alternative to Japanese Beauty Products +c vit collection

Next, let’s take a look at Pixi Beauty’s +C Vit Collection. This series offers makeup solutions that pack a punch with skin-loving ingredients, particularly the powerhouse antioxidant, Vitamin C. 


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This essential vitamin not only enhances your makeup but also shields your skin from the harmful effects of free radicals caused by UV exposure. Basically, this collection should be part of your “aging care” arsenal! (Read Learning From the Japanese Approach To Anti-Aging Skincare for a crash course in anti-aging skincare!)

+C Vit Priming Oil 

Infused with Vitamin C, this priming oil/serum goes beyond the basics of prepping your skin for makeup. Its lightweight texture absorbs quickly and effortlessly glides onto your skin, instantly providing a luminous base ready for flawless makeup application. 

Try it! Available on iHerb

+C Vit UnderEye Brightener


Packed with Vitamin C,  +C Vit UnderEye Brightener camouflages dark circles and brightens and rejuvenates the delicate skin under your eyes. Its creamy texture blends seamlessly, providing buildable coverage without settling into fine lines. 

Try it! Available on iHerb

+C Vit Brightening Perfector

Enhance the longevity of your makeup while treating your skin to a burst of radiance with Pixi’s +C Vit Brightening Perfector. This primer not only creates a smooth canvas for makeup application but also works to improve skin texture over time. 

Try it! Available on iHerb

 +C Vit Lip Brightener 

Complete your makeup look with Pixi’s +C Vit Lip Brightener, a nourishing lip balm infused with Vitamin C. This hydrating formula not only provides a veil of sheer color while protecting your lips from environmental stressors. 

Try it! Available on iHerb

The Wrap-Up: Pixi Beauty, The Expat’s Alternative to Japanese Beauty Products

Pixi Beauty, The Expat’s Alternative to Japanese Beauty Products Our picks

Switching to Pixi Beauty doesn’t mean bidding sayonara to the wonders of Japanese beauty products. In fact, it’s more like adding a versatile, vegan companion to your beauty arsenal. 

Pixi Beauty is accessible via iHerb, and a fantastic way to keep your skin at its best, even when you’re miles away from home!

So, whether you’re an expat navigating the bustling streets of Tokyo or a skincare aficionado looking for the next big thing, give Pixi Beauty a try. 

More Japanese Beauty posts:

Where to Buy Skincare Products in Japan

Where To Buy Makeup In Japan

10 Best Japanese Skincare Products Under 1000 yen

Japanese Makeup Brands and Japanese Makeup Products You Need To Try

Japanese Eyeshadow Quads You Need To Try

Best Japanese Lipsticks Worth Trying

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