Blogging & Freelancing Life in Japan The Beauty Files

Starting My Own J-Beauty Company

Remember at the very end of this post, where I casually mentioned that I had a big beauty announcement coming soon? Well, here it is! As the title says, I’m starting my own J-beauty company!


I’m moving to Patreon to kick off my newest and most ambitious project ever: starting a J-beauty cosmetics company!

Formerly a gyaru, I still hold on tightly to my Shibuya roots, minus the wigs and mini skirts! J-Beauty, specifically skincare, is my passion, and I love sharing my favorite products and new beauty finds with y’all. 

I truly enjoy what I do as a blogger and “content creator” working with established and independent beauty brands, before all of that, I was a kindergarten teacher.

I was looking forward to the April 2020-March 2021 kindergarten school year. But, as we know, life hardly ever goes according to plan.

In my post, From Teaching Kindergarten in Japan to Homeschooling My Tokyo Toddler, I hinted that I would not be returning to the classroom.

Without getting into specifics, I will briefly use this space to say that contract negotiations did not go as I anticipated.

That unilateral decision turned out to be a blessing in disguise. I’m now motivated to work for myself and secure a better future for my child.  It’s your typical, “nothing else to lose” syndrome, but without the self-destruction aspect of it!

Starting my own business in Japan is something that’s I’ve thought about from time to time. I always thought I’d start my own English school, but this “extra time” has encouraged me to discover my true interests.

In early July, I came across an advertisement for my city’s annual business plan contest, posted in the community newspaper.

With less than 3 weeks to the deadline and spurred by the “Pull Up or Shut Up” movement, I whipped up a business plan, thinking to myself, “I want to start a black-owned J-beauty cosmetics company.”

Well… imagine my surprise when I received a call from City Hall informing me that I placed third and my prize was a startup grant of 100,000 yen!

After contacting a few distributors and an administrative lawyer, I’m ready to put my business plan into action!

Now, I’m branching out to Patreon, where I can get closer with my audience (you!), and we can grow together on this journey. 




The Wagamama Diaries(@thewagamamadiaries)がシェアした投稿

For starters, I don’t want to clog up this blog with constant business updates. I know my readers are here primarily for Japanese beauty posts and/or topics related to motherhood in Japan. However, I will post relevant updates to this blog, as well. And, of course, I will continue to blog about motherhood in Japan and my love of Japanese beauty products here.

I know there’s no shortage of “how to start a business in Japan” posts out there on the internet. But my Patreon will serve as an intimate, step-by-step look at what it takes to start a business in Japan. I also want it to become a reference guide for anyone thinking about starting in Japanese beauty/cosmetics industry. 

I will document my journey from preparation to launch. There will be updates about my visits to city hall; the progress of my entrepreneurial and cosmetics classes; meetings with legal advisors, bankers, producers, and more.

I initially thought this project would work better as a YouTube channel or as a podcast. In the end, I decided against it because,I have no experience using YouTube and podcasts as a platform. I don’t want to focus so much on editing and bringing traffic to those channels that I lose sight of the project. 

If you want to help out (thank you!), please know that every little bit helps! For details and to join me on my entrepreneurial journey, find me on Patreon here:

Patreon rewards will include exclusive weekly blog/video updates, opinion polls, sneak peeks, live chats, goodie boxes, and more!

One-time donations can be made here:

Starting My Own J-Beauty Company


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